Strategic Consultancy

Reputation

Promote and maintain a corporate reputation

Communication is an integral part of a business’ corporate growth strategy. An effective communication program can explain a company’s business model, build the loyalty of customers and employees and influence other stakeholders such as special interest groups.



Media coverage

Media coverage can have a major impact on a business’ reputation. We plan and implement long-term programs of PR activity to maintain a client’s media presence at the right level.



Workshops & coaching

Our media skills workshops and presentation coaching help executives to become familiar with the demands of media and confident to engage with journalists. Our coaching assists clients to identify news opportunities and capitalise on them. 



Social media

Designing and carrying out social media and online campaigns are an integral part of our service. For several years we’ve used these tools as part of our thought leadership strategies.



Speaking engagements

Speaking engagements can be effective in strengthening a business’ reputation. We help identify appropriate opportunities, advise how to extract the most value from them and, when appropriate, leverage content to a wider audience.



Websites

Websites are an essential communication tool for most businesses, but can be unfocused and unnecessarily extravagant. As corporate communication consultants — with our own web design team — we can plan, design and construct a website that communicates key messages in a cost-effective manner.



Brochures & video

When a client requires a brochure or video, we work closely with its management to ensure the design and content are appropriate for the audience and the expenditure is justified.



Corporate entertainment

The professionalism with which a business plans its corporate entertainment can have a lasting effect on its corporate reputation, as well as on sales. Well-staged events and programs secure customer loyalty and provide opportunities for potential customers to be influenced by satisfied customers. 



Sponsorships

We also advise on potential sponsorships and how to extract maximum value from them.

Employees

Change management & employee interaction

Employees frequently identify communication as a key influence on job satisfaction. We are experienced in helping plan and implement effective change management programs which build a productive culture, employee loyalty and motivation. These also help to attract the best people.

We have helped clients manage significant internal change as a result of mergers, acquisitions, restructuring and repositioning. We work closely with each client to identify and manage issues, providing analysis and assisting at all stages of planning, execution and assessment.

Our services include strategic counsel, project management and online and print communication. We can design and produce videos for internal briefings or a company’s intranet, or create newsletters and other materials that are reader-friendly and effective in instilling company values.

Talk to a specialist

Phone
+61 2 8264 1000

Email
hello@fcr.com.au