We’re Australia’s leader in financial communication
Our knowledge of investment markets, insurance and other financial services is second to none among communication consultancies. We understand what motivates people when choosing a financial product or service, and since 1985 have helped scores of financial services businesses to build strong brands and differentiate their products.
Financial services sectors in which we have extensive experience include:
- Asset management
- Banking/investment banking
- Consumer finance
- Corporate and commercial finance
- Equities, futures and derivatives markets
- Financial industry associations
- Financial planning
- Financial recruitment and training
- Funds management
- Industry regulation
- Investment advisory
- Mortgage broking
- Property development and investment
- Venture capital
“The team at FCR have done a terrific job supporting the PR priorities of abrdn’s Australian business over many years. They are a pro-active and professional partner and have made a real contribution to amplifying abrdn’s brand into the Australian market. The FCR team have been great to work with, proving to be collaborative and responsive to our business needs. I couldn’t speak more highly of them.”
Strong Media Relationships
We help financial services businesses to achieve their commercial goals through strategic, targeted communication programs that ensure potential and existing clients and other stakeholders hear their messages accurately. Media coverage plays a major role and, as required, we also provide a full range of communication services from strategy development and counsel to design and production of financial marketing materials such as brochures and product disclosure statements, and new media such as Facebook, Twitter and podcasts.
Our strong relationships with financial journalists enable us to increase clients’ share of voice in media. We educate journalists in a client’s competitive strengths and products, while creating fresh new story angles.
We help spokespeople to hone their media skills through workshops that explain what journalists are looking for and combine message development with personal coaching by a journalist.
Communication & marketing strategies
As part of the financial services industry ourselves, we keep abreast of the issues that may affect our clients’ businesses. This enables us to advise on how to respond to a challenge or capitalise on an opportunity to build a client’s brand.