About FCR

James has more than a decade of integrated PR & communication experience across corporate and consumer channels, spanning brand strategy, PR, executive profiling and issues management. James has experience leading the communication and strategy for a diverse portfolio of global and local businesses, having worked closely with organisations including PepsiCo, Allianz, Kellogg, Philips, LG, Optus and Mastercard. Prior to joining FCR, James was a senior director with global firm FleishmanHillard and a communications advisor focused on financial and investor communication activities and crisis management for a number of well-known local and international brands.

Ashley has more than 20 years of experience providing strategic communication counsel on reputation management, mergers and acquisitions, IPOs, media relations and crisis management to clients in a wide range of sectors. Prior to joining FCR in 2004 from a leading public relations agency, he worked with the Olympic Co‑ordination Authority and the Institution of Engineers, Australia. Ashley was educated at Sydney University and has completed business courses at the Australian Graduate School of Management and Finsia’s masters of applied finance.

Robert brings over 20 years of experience to businesses looking to engage with investors – navigating complex challenges and discerning audiences to deliver results. Rob has received multiple local and international awards for his work since joining FCR. Before re-joining FCR in 2024, Robert served as a Director at leading ESG Advisory firm, Socialsuite and stock market analysis and advisory firm Stocks Digital, where he led in guiding clients in leveraging their ESG credentials to enhance their market value and shareholder loyalty.

Mark has over 36 years’ experience in corporate design and production. Before joining FCR, he was an integral member of Wellcom’s design studio for over three years, working at Westpac’s head office. This role included design requirements for all Westpac brands. He has also worked on projects for many financial and insurance companies. Mark has strong organisational skills and great attention to detail, as well as in-depth knowledge of production technology. He has extensive experience of design, layout, typography and photography for prospectuses, takeover documents, annual reports, corporate brochures, product disclosure statements, magazines, retail catalogues and point-of-sale material.

Alex has over 15 years of experience helping organisations across a wide range of industries build their brands, share of voice, and influence. With a background in Entertainment, Retail and Creative Services, Alex has helped germinating firms establish their point of difference and strategic growth plans to achieve their trajectory of growth.

Dr. Sarah Zhao (Ph.D.) leads SPRG’s Research & Insights department thanks to her deep experience as a multifaceted scholar with a robust research profile, extensive teaching experience, and a background in Public & Investor Relations. Sarah works closely with clients to understand their data sourcing needs to develop bespoke and confidential insights designed to inform strategic initiatives for listed firms across Asia-Pacific.

Jo has 25 years’ experience as a graphic designer in Sydney and London, managing a wide range of corporate projects, including annual reports, other collateral, websites and corporate identities, for multi-national and national organisations. She has well developed creative skills and adopts a strategic approach to all projects. Since joining FCR, Jo has been responsible for our graphic design, including annual reports, prospectuses, investor presentations and websites. She has a Bachelors degree in Graphic Design from the University of South Australia.

Emma-Jaye is a highly experienced social media specialist, with more than a decade of experience working across some of the world’s biggest B2B and B2C brands, including Westpac Group and Brookfield Asset Management. Emma-Jaye has an intimate knowledge of the social media landscape and its idiosyncrasies, building dynamic programs to effectively deliver social excellence, while adapting to this ever-changing landscape.

Ali joined FCR in 1998 as a financial communication consultant, before becoming a financial journalist, and today she assists FCR with media skills training. She writes regularly for the Australian Financial Review, the Sydney Morning Herald and Asset magazine and is editor of Finsia’s inFinance magazine. She has written for CFO, CEO magazine (UK and US), Finance Director Europe (UK) and Pensions and Investments (US). She has recorded numerous video interviews on finance topics for Yahoo!7 and coauthored two business books with David Koch. Ali holds a Bachelor of Economics from the University of Sydney and a Master of Arts in Communication Management from UTS.

Richard Tsang is the owner and Chairman of FCR, leading in integrating the
Australian firm into the global SPRG Network of member companies. Richard founded SPRG in 1995. Through his guidance and foresight, SPRG is among the largest integrated PR networks in the Asia Pacific. Recognised as a leader in establishing and shaping the Hong Kong Investor Relations industry, and passionate about improving the standard of living in communities across Asia, Richard holds over 80 board, committee and advisory positions for organisations spanning religious, education, governmental and non- governmental specialties. Richard is the first person of Asian descent to serve as Chair of the Public Relations Organisation International (“PROI Worldwide”), the world’s largest network of independent communications agencies.

Eveline has served as a senior leader of Strategic Public Relations Group (SPRG) since 1997, assisting the Group’s expansion across Asia, EMEA and the Americas, including establishing five offices in Guangzhou, Taipei, Singapore and Kuala Lumpur. Eveline coordinates the interaction between SPRG and its network of international affiliates, including FCR, which operate across more than 165 cities and countries globally. Eveline is expert in pairing client needs with SPRG member company specialists, and ensuring all members of the SPRG Network can access the global scale and expertise of the organisation.

Brian is a founding Director of FCR,serving as a member of the Board of Directors since its establishment in 1985. Brian has more than 40 years’ experience in corporate and financial communication as a public relations consultant, and previously as a senior finance journalist and columnist with The Australian and Sunday Telegraph. He has managed media and investor relations, corporate reputation and issues management projects for companies in many industry sectors, particularly financial services, property and resources. Brian is a past President of the Public Relations Institute of Australia (NSW) and in 2016 was elected a Life Fellow of the PRIA.

Lina is responsible for FCR’s day-to-day accounting and also assists with administrative matters. She joined the company in 1997 after accounting roles for a range of businesses in Sydney and Indonesia. Lina has an Associate Diploma of Accounting from Sydney Institute of Technology.