ShopBack, Australia’s and APAC’s leading rewards and discovery platform, is seeing evidence of a strong consumer spending rebound as Australians look to enjoy their post lock-down freedom.
ShopBack Australia General Manager Angus Muffet said since the Covid-19 pandemic started, travel had endured a bumpy ride, with consumer confidence at an all-time low as state and national borders opened and closed without notice.
“With restrictions lifting and double vaccination rates above 80% travel is now making a sharp return. ShopBack Australia’s transaction data shows a strong rise in online travel bookings in the tail end of 2021 as consumers once again have confidence to plan holidays and trips to see friends and family.
“Online travel bookings are up 55% on pre-Covid 2019 levels. Total online travel sales were a massive 329% higher in October 2021 than in October 2020 with the average online travel order jumping from $490 in October 2020 to $1,040 in October 2021,” Mr Muffet said.
The online share of retail spending increased to 16.3% in 2021, up from 11.3% in 2020 with over nine million households buying online in the last 12 months. On average ShopBack customers are spending $170 per order, up from $128 in October 2020. Mr Muffet said consumers were spending more on individual items across a range of categories, with fashion and beauty sales increasing as restrictions ease and consumers start to go out again. Customers in October 2020 were spending an average of $140 per order on fashion compared to $175 per order in October 2021.
“For Online fashion and beauty orders, total sales in both categories were 41% higher in October 2021 than in October 2020,” he said.